HADAL METRICS
A marine science technology company with an ambition to map the entire ocean floor, and provide open source sub-terrain metrics.
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Technology
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Branding, Art Direction, Messaging
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June 2023
Only 20% of the world’s seafloor has been mapped to an adequate resolution. Hadal Metrics seeks to change that by 2030.
The goal of this passion project was to create a brand for a company that focuses on marine science technology. I wanted the brand to have visuals that is rooted on technical presentations but also convey a sense of love for exploration and science.
The visuals are inspired by the technology and research methods used in this field, such as sonar, bathymetry mapping and search grids.
Hadal's colors are curated from bathymetry ocean mapping’s use of color. As the water deepens, the colors shift through green, blue, and violet.
I developed a flexible design layout around a grid search method. The modular layout emphasizes different areas of marine
science that benefit from ocean mapping.
